Echelon Fit app and membership: barriers limit its appeal to newbies (thoughts from a casual spinner)

and the barriers aren’t just about cost…

Like many Americans I am chronically over-pressed for time. I have the desire to get in shape but critically lack the sustained motivation needed to ensure that my earnest beginnings solidify into a consistent regimen. When the pinch happens and I have to choose between a required customer teleconference, or needing to leave work early and fight traffic for 1.5 hours to see my child’s choral concert, that 30 minute exercise block I had scheduled is always going to be the first casualty.

I don’t regret this either – in order for an exercise routine to work it has to make a person want to return. In my case that means enough …

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